Furthermore, the avatars are fully 3D rigged, meaning they will be compatible in the metaverse or in AR. To take the art to the next level, the team collaborated with their idol, Takashi Murakami, a renowned fashion designer who has worked on the creation of the Clone X traits, capturing the cartoony aesthetic that he is well known for. Clone X doesn't end there though.Ĭlone X is a generative art project created by RTFKT-a collection of 20,000 unique avatars, humans who have had their consciousness transferred into advanced clone forms, ready for the metaverse. Additionally, as of October, the first-ever physical Fewocious RTKFT, the fewo legendary sneaker was sold for $7,500 via StockX, proving that the physical is just as important as the digital.Īlthough digital fashion has underpinned the growth of RTFKT studios, they have similarly branched out into other NFT avenues, most notably their upcoming Clone X launch, a metaverse ready PFP avatar project that has been in the works for over 6 months. By comparison, renowned (and controversial) artist Damien Hirst's NFT collection 'The Currency' has a current floor price of 5.4 ETH. Today this collection of NFTs has a floor price of 12.9 ETH on OpenSea. The drop sold out within 7 minutes and generated over $3 million in revenue, demonstrating just how sought-after digital fashion collectibles are becoming. With an $8 million funding round led by Andreessen Horowitz, they are set to shape the future of fashion and e-commerce in the metaverse.Īt this juncture, the studio may still be most well known for their collaboration with Fewocious, an 18-year-old NFT artist. RTFKT has launched a number of NFT projects since they began in 2020, with each collection garnering significant attention from the NFT community. However, progress is quick in such a fast-moving new space and we see exciting developments every day. Concerns for privacy, security, and interoperability will have to be addressed too. The concept of the metaverse is in its infancy and won’t be fully developed for several years. It will open an opportunity for us to tailor and determine our identity with what we collect and choose to wear. As we become more conscious of our digital identity, and once the technology facilitates it, there is no doubt that NFTs will be the springboard to creating a new boom.
Similarly, the NFT space is a fresh new avenue to explore for those fashion brands who understand and appreciate the zeitgeist. Exclusivity and rarity are factors that contributed to success in the physical world for high-end fashion. Importantly, no one single vision is going to create the metaverse a combination of all of our visions and ideas will make the metaverse a reality.įor digital fashion and clothing, the NFT space is a natural evolution. This is just a glimpse into how the metaverse will extend the importance of our digital identity. Here your avatar will make natural eye contact and make facial expressions that reflect your own in real-time, highlighting the development of social presence. As Mark Zuckerberg alluded to in his recent keynote video, Meta (formerly Facebook) will utilize VR to push the boundaries of technology with project Cambria. The metaverse is fast becoming more and more of a reality. As these platforms have demonstrated that they will integrate NFTs and therefore enable users to flex their NFTs and other wearables. Users will be immersed within augmented virtual reality, allowing them to express themselves in captivating and interactive ways, hosted by platforms such as The Sandbox, Decentraland, and Cryptovoxels. Avatars and identity are set to be revolutionized with the emergence of the metaverse.
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